This is the logo for a jewelry company (lia sophia).. It's one of those things where they come to your house or wherever and set up their jewelry and you have an at home party! Kinda like tubberware, only with jewelry instead. Anyway, my mom sells it so I see this logo allll the time. I like how simple it is, because the jewerly isn't TOO fancy, and it's really not that expensive.. But it's good quality. So I guess that this was a good choice for that? I really just like the color they use. When I put the logo through the WhatTheFont test, it came back with a typeface called Linotype Gianotten.