Thursday, September 23, 2010


This is the logo for a jewelry company (lia sophia).. It's one of those things where they come to your house or wherever and set up their jewelry and you have an at home party! Kinda like tubberware, only with jewelry instead. Anyway, my mom sells it so I see this logo allll the time. I like how simple it is, because the jewerly isn't TOO fancy, and it's really not that expensive.. But it's good quality. So I guess that this was a good choice for that? I really just like the color they use. When I put the logo through the WhatTheFont test, it came back with a typeface called Linotype Gianotten.

Saturday, September 18, 2010

I decided to use the Yahoo logo this week, because I was on yahoo for the first time in like, 3 years it feels like.. It looks like the font they use is called Claredon. I've always thougth the yahoo name was kinda fun, and the way the type isn't exactly on a straight line has always had a fun feel to me.

Thursday, September 2, 2010

Avant Garde

Avant Garde was made by Herb Lubalin and Tom Carnase in 1968. The original typeface was all uppercase, and was made specifically for the Avant Garde magazine. It’s a geometric, sans serif type and has a very distinct look to it. In 1970, Lubalin formed Lubalin, Burns & Co., which is now known as ITC. Avant Garde was the first type that they introduced, but Lubalin soon found that the type was misunderstood and used in the wrong way by many people, which caused it to become a stereotypical 70’s font.

one.

So just a couple days ago, I was asked by a co-worker to make t-shirts for his band.. Which was kinda cool, considering nobody has ever asked me to do something like that before. He was pretty lame at giving me something to work with.. BUT, he did give me their 'logo'/name to put on the shirt and they wanted it in this particular font, and he wasn't sure what it was called..


So I was all excited to get to use the sites we found out about in class, just to see how they worked.. This font has some pretty neat decoration along with it, which I think might be why they liked it so much. It's obviously a serif font, and I'd say it has an older font feel to it because you don't really see fonts like this much anymore. It's spaced pretty close together. I don't think I'd want to use it to type a paragraph or something, but it definitely stands out to me. I'd say it's a good choice for them to use as their logo/identity. Anyway, when I went to MyFonts and uploaded the image, it came up with different styles of Fette Fraktur.. Turns out, it's actually a updated version of this font called dirt2soulstalker.. It's based of the Fette Frakture font, but it has the cool decoration effect.

Here's a link to their facebook fan page --> click here!
They're fairly new, so they don't have much on there yet. But if you're into metal music, give them a look! (: